Recent Posts by JOHANNA PURMORT

SPRING 2018 IS BEYOND!

HERE COMES THE FUN…whether you are a true California beach bombshell or just want to dress like one, this collection's got you covered. This season is all about good old fashioned lady-like dressing.  The collection highlights include feminine ruffles on sleeves, cha-cha skirts and love potion wrap dresses.  We continue to obsess over pin-up matching…
Read More

TEASING SUMMER

Late April, early May is about the time I get antsy to shove my winter clothes back to the dark spaces of my closet and start getting excited about summer.  This year, we were set back by a few lingering California “storms” so we decided to tease summer with a visit to Palm Springs.  Mid-week,…
Read More

NEXT STOP : TULUM

Tulum is not where you go when you are looking for a luxury vacation.  They really pride themselves on an "eco-chic" mentality.  Everything, the people, the hotels, the food, the vibe, is really beautiful in a casual bohemian sort of way. By now you have probably heard the buzz about this small beach town but…
Read More

CLEAR THE BRAIN

There are 2 places I like to go when I have completed a collection and have a close deadline for the next season. I need to clear the mind so I like to choose a place that is warm and colorful. My two favorite places that inspire my designs are South Beach, Florida and North…
Read More

REUNION WITH TYLER

We first met Tyler Boye when he showed up to take photos of Amber and I for a Woman’s Wear Daily story when we were starting up LucyLove. We all hit it off brilliantly and had a blast styling the fashion segment together. At the time, Tyler had recently moved from the East imitrex usa…
Read More

HOTTEST IN THE DESERT

When festival season moves into high gear at Stagecoach this weekend, what will you be wearing?  I'm super feeling that this year's hottest in the desert will be about 2 things...matchy-matchy sets OR bodysuits with a high-waited bottom.  I'm #obsessing over all our versions of matching sets!  Or you can bring the heat in one…
Read More

FIND A NEW SIDE OF YOURSELF THIS SUMMER!

Springtime is incredibly inspiring to me. With all the trees bursting with new foliage and flowers in early bloom, weekend mornings got me thinking about throwing on our Tranquility Dress with some vintage wood platform sandals. I fell in love with the Field of Dreams print this spring here at Lucy Love. Had to get…
Read More

Recent Comments by JOHANNA PURMORT

No comments by JOHANNA PURMORT yet.